🔗URL & UTM

UTM Template: Affiliate Links

UTM parameters for affiliate marketing with partner ID tracking

Explanation

Track affiliate partner performance with source=affiliate, medium=referral, and partner ID in content parameter.

Examples

Partner Link

Input

https://example.com?utm_source=affiliate&utm_medium=referral&utm_campaign=q1_partners&utm_content=partner_id_123

Output

Tracks affiliate partner

Code Examples

JavaScript

const buildAffiliateURL = (baseURL, partnerId, campaign = 'general') => {
  const url = new URL(baseURL);
  url.searchParams.set('utm_source', 'affiliate');
  url.searchParams.set('utm_medium', 'referral');
  url.searchParams.set('utm_campaign', campaign);
  url.searchParams.set('utm_content', `partner_${partnerId}`);
  return url.toString();
};

Try it Now

Open in URL Parser

💡 Tips

Use utm_content or custom parameter for partner ID
Create unique campaigns for different partnership tiers
Consider URL shorteners for complex affiliate links

⚠️ Common Pitfalls

Multiple redirect hops may lose tracking parameters
Some affiliate networks inject their own parameters
Cookie attribution windows vary by platform