🔗URL & UTM

UTM Template: Influencer Campaigns

UTM parameters for influencer marketing with creator handle mapping

Explanation

Track influencer performance by embedding creator handle in utm_content and campaign-specific naming.

Examples

Instagram Influencer

Input

https://example.com?utm_source=instagram&utm_medium=influencer&utm_campaign=spring_collection&utm_content=creator_fashionista

Output

Tracks Instagram influencer post

Code Examples

JavaScript

const buildInfluencerURL = (baseURL, platform, creatorHandle, campaign) => {
  const url = new URL(baseURL);
  url.searchParams.set('utm_source', platform);
  url.searchParams.set('utm_medium', 'influencer');
  url.searchParams.set('utm_campaign', campaign);
  url.searchParams.set('utm_content', `creator_${creatorHandle}`);
  return url.toString();
};

Try it Now

Open in URL Parser

💡 Tips

Use platform as source (instagram, youtube, tiktok)
Include creator handle in utm_content for easy attribution
Create unique links per creator to prevent sharing

⚠️ Common Pitfalls

Influencers may modify or remove UTM parameters
Bio link tools may strip tracking parameters
Multiple posts from same influencer need unique content IDs