🔗URL & UTM

UTM Template: Facebook Ads

UTM parameters for Facebook advertising campaigns with platform-specific conventions

Explanation

Track Facebook ad performance with source=facebook, medium=cpc/social, and campaign/ad set/ad creative structure.

Examples

Conversion Campaign

Input

https://example.com?utm_source=facebook&utm_medium=cpc&utm_campaign=winter_sale&utm_content=carousel_ad_1

Output

Tracks Facebook paid campaign

Code Examples

JavaScript

const buildFacebookAdURL = (baseURL, campaign, adSet, creative) => {
  const url = new URL(baseURL);
  url.searchParams.set('utm_source', 'facebook');
  url.searchParams.set('utm_medium', 'cpc');
  url.searchParams.set('utm_campaign', campaign);
  url.searchParams.set('utm_content', `${adSet}_${creative}`);
  return url.toString();
};

Try it Now

Open in URL Parser

💡 Tips

Use utm_content for ad creative variations
Medium should be "cpc" for paid ads, "social" for organic posts
Include targeting info in campaign name (e.g., campaign_lookalike_users)

⚠️ Common Pitfalls

Facebook's fbclid parameter may override UTM tracking in some tools
Dynamic parameters may create too many unique URLs
Test URL length limits (especially for retargeting URLs)