🔗URL & UTM

UTM Template: TikTok Ads

UTM parameters for TikTok advertising with content and term conventions

Explanation

Track TikTok ad performance with source=tiktok, medium=cpc, and creative-focused content parameters.

Examples

Video Ad Campaign

Input

https://example.com?utm_source=tiktok&utm_medium=cpc&utm_campaign=summer_promo&utm_content=vertical_video_v1

Output

Tracks TikTok video ad

Code Examples

JavaScript

const buildTikTokAdURL = (baseURL, campaign, creative) => {
  const url = new URL(baseURL);
  url.searchParams.set('utm_source', 'tiktok');
  url.searchParams.set('utm_medium', 'cpc');
  url.searchParams.set('utm_campaign', campaign);
  url.searchParams.set('utm_content', creative);
  return url.toString();
};

Try it Now

Open in URL Parser

💡 Tips

Use utm_content to track different creative versions
Include audience segment in campaign name
Test shortened URLs for better UX

⚠️ Common Pitfalls

TikTok's ttclid may override some tracking
Long URLs may be truncated in video captions
Creative testing requires disciplined naming